The benefits of maintaining a website are many. Think through it that your company will be accessible 24 hours a day and 7 days a week, being able to sell your products and services online, as well as being able to establish a permanent channel of communication with your target audience.

To achieve these goals, your company website must be something more than a simple “folder”, with institutional text, photos and contact arranged in any way between the pages. The website is a powerful tool, the “safe harbor” of your company on the internet, and should be thought, planned and developed with the utmost care and respecting some important factors.


At the beginning of the internet, it was quite common for websites to use and abuse visual resources, which were always very colorful, flashy and flashy. Of course this does not work and tends to scare anyone who accesses it. Think of your company web design Dubai as something clean, easy to understand and assimilate, and do not confuse the user.


Your company designing website will be the place that will house the main component of the digital marketing strategy: content. Whether it’s blog posts, videos, infographics and any other kinds of information relevant to your audience, that stuff should find a good “home” within your site.


Ideally, the user can reach any page or specific information within the site with the least possible clicks – two would be ideal. With that in mind, plan the structure of your company’s website in a way that facilitates access to any information, leaving the key links and buttons well-positioned and visible.

User Experience

Allied to navigation, the user experience refers to the routes you want the user to make on your site, with certain goals in mind: collect e-mail, register opinion, buy a product, hire a service, among many other possible.



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